Social Media Manager

We're looking for a Social Media Manager to lead and elevate Red Bull's presence across social platforms. In this role, you'll own the day-to-day content strategy, community engagement, and platform performance across channels like Instagram, TikTok, YouTube, and X. You'll work closely with the content, creative, and brand teams to translate Red Bull's high-energy identity into scroll-stopping content that resonates with a global, culturally diverse audience. This role blends creative instinct with data-driven decision-making — you'll be expected to spot trends before they peak, test new formats, and use performance insights to continuously sharpen what we post and when.

Key Responsibilities

• Develop and execute the social media content calendar across all major platforms
• Create, curate, and schedule content that aligns with Red Bull's brand voice and visual identity
• Monitor trends, cultural moments, and platform algorithm shifts to keep content relevant and timely
• Engage with the community, respond to comments/DMs, and manage brand reputation online
• Collaborate with creative, PR, and athlete/partnership teams for campaign tie-ins
• Track and report on KPIs (engagement, reach, follower growth, conversion) and optimize based on data
• Manage relationships with influencers, content creators, and social agencies as needed
• Stay ahead of emerging platforms and formats (e.g., Reels, Shorts, live streaming)

Requirements

• 3+ years of experience managing social media for a consumer brand (sports, lifestyle, or entertainment industry a plus)
• Strong understanding of platform-specific best practices (Instagram, TikTok, YouTube, X)
• Proven track record of growing engagement and community through organic content
• Experience with social analytics tools (Sprout Social, Hootsuite, native platform insights, etc.)
• Excellent copywriting and visual storytelling skills
• Ability to work in a fast-paced, trend-driven environment