Growth Partners
Target partner types
HR Tech Consultants
Recruiting & Staffing Agencies
PEOs & HR Service Providers
Fractional CHROs
Boutique HR Advisors
Tech Resellers / VARs
Partner Tiers
Choose the partnership model
Tier 1: Referral Partner
Consultants and agencies who introduce clients.
Responsibilities
- Introduce qualified leads
- Make warm introductions
- Optional joint demo attendance
Commission Model
- 20% of first-year subscription revenue
- 10% recurring commission (years 2–3)
Requirements
- No sales training required
- Simple partner agreement
Tier 2: Reseller Partner
Agencies who want to sell directly.
Responsibilities
- Own sales process
- Conduct demos
- Close deals
Commission Model
- 30–40% margin on subscription revenue
- Optional performance bonus
Requirements
- Complete uRecruits sales certification
- Quarterly pipeline review
Tier 3: Strategic Partner
Enterprise HR tech firms
Responsibilities
- Co-branded marketing
- Joint go-to-market
- Integration opportunities
Commission Model
- Custom negotiated
- Volume-based incentives
Partner benefits
Benefits designed for long-term growth
Commission example
Average ACV = $12,000
Year 1 commission$2,400
Year 2 commission$1,200
Year 3 commission$1,200
Total per client (3 years)$4800
Partner Onboarding Process
Launch in simple steps
Step 1
Application
Simple online form.
Step 2
Intro Call
Alignment + qualification.
Step 3
Agreement Signing
Mutual terms and activation.
Step 4
Training Session
Product walkthrough, ICP, pricing strategy, objection handling.
Step 5
Go Live
Partner launch and co-marketing.
Customer Profile
- 25–500 employee companies
- High-volume hiring industries
- Frustrated with spreadsheets/manual recruiting
- No modern ATS or outdated system
Sales Enablement
- Partner one-pager PDF
- Demo deck
- ROI calculator
- Case study
- Commission calculator
- FAQ document
Suggested KPIs
- Number of active partners
- Partner-sourced revenue
- Conversion rate by partner type
- Time-to-close
- Average deal size
90-day launch plan
Month 1
- Finalize partner agreement
- Build landing page
- Create partner kit
Month 2
- Recruit first 10 partners
- Conduct training
- Start outbound outreach
Month 3
- Close first partner-sourced deals
- Collect feedback
- Refine commission structure
Strategic advice
For uRecruits (growth-stage SaaS), start with
70%
Referral Partners
20%
Resellers
10%
Strategic
